The objective of RuralShores is to assimilate rural India into the knowledge economy by introducing rural youth to BPO opportunities and providing employment to them in their own villages.

This would improve employment opportunities and economic development in the rural areas of the country. Deficiency of basic facilities and amenities in villages has created a society insulated from computer education, access to information about various government services, health and internet connectivity. Economic development of the country cannot be sustained without the provision of all these services at an affordable cost in rural areas.

In today's world, the lack of employment opportunity is luring people from villages to cities. Corporates can benefit immensely by taking jobs to people rather than bringing people to jobs. Besides bringing cost effectiveness to clients, the RuralShores ecosystem ensures complete information protection, guaranteed service levels, a committed work force and business continuity. It proposes to collaborate with local entrepreneurs to empower rural youth, rely on indigenous resources, and build upon their existing cultural and economic context, thus advancing holistic rural development.

A group of successful professionals and like-minded individuals, with the intention of doing their mite to address this dire need, have launched rural business process outsourcing units and rural business centres.